New Orleans Saints, Paris Saint-Germain form partnership ahead of NFL’s first regular-season game in France
The New Orleans Saints announced a partnership with Paris Saint-Germain on Tuesday, Oct. 20, 2026. The collaboration will create a week of fan, community and cultural programming in Paris ahead of the NFL’s first regular-season game in France on Oct. 25, 2026. The clubs said the events will highlight shared cultural ties and engage fans and local organizations.
A centerpiece of the partnership is an exclusive merchandise collection developed with Fanatics that features limited-edition jerseys and apparel blending elements of both brands. The collection incorporates design details that recognize the fleur-de-lis and other shared symbols and includes a Monogram Jersey and a Handcrafted Collector Jersey produced with French upcycling workshop LeLabPlus and artist Ed Broner. The Handcrafted Collector Jersey will be accompanied by a tote bag and a vinyl release, the clubs said.
The PSG and Saints capsule will be available beginning Oct. 22, 2026, on store.psg.fr, in official Paris Saint-Germain stores and at the Saints House retail pop-up on Oct. 24, 2026, at Pavillon Vandome, the teams said. Saints players will attend Paris Saint-Germain’s UEFA Champions League match against FC Barcelona at Parc des Princes as part of the weeklong schedule. The announcement included photos showing Saints running back Alvin Kamara touring Parc des Princes on Jan. 20, 2024, underscoring prior connections between the organizations.
The partnership also includes an original musical creation by MYD and Antoine Bouchot in collaboration with New Orleans collective The Soul Rebels. The clubs said the projects will bring together fashion, music and sport and extend community outreach through PSG for Communities and Saints-run youth football programming. The Saints said the effort aims to provide local youth with opportunities to participate in programming and to experience the NFL’s first regular-season game in France.
NFL Sports Blog Take
This partnership represents a coordinated marketing and community-engagement push timed to the NFL’s debut of regular-season play in France. The limited-edition Fanatics capsule, the upcycling and artist collaboration on the Handcrafted Collector Jersey, and the Saints House pop-up position the franchise to expand its footprint in Europe while drawing on cultural ties between New Orleans and Paris. The inclusion of player appearances and youth programming with PSG for Communities reinforces both clubs’ stated focus on local engagement. Saints activity in Paris, including the opening of the NFL Shop on Oct. 19, 2026, underscores a broader strategy to convert event visibility into sustained fan connections abroad.