Lions outline Munich fan events, concerts and gameday activations for Nov. 15 international game
DETROIT The Detroit Lions announced Wednesday a full lineup of fan activities in Munich leading into their first international game in a decade on Nov. 15 against the New England Patriots. The club said kickoff at Allianz Arena is scheduled for 3:30 p.m. CET. The announcement was included in a team release dated Oct. 14, 2026.
Detroit Lions Fan Fest presented by Ford will take place at Odeonsplatz on Nov. 13-14 from 11 a.m. to 6 p.m., bringing Ford Field on the Road to Munich. The festival will feature family-friendly games, giveaways, photo opportunities, beer and food trucks, and appearances from Lions Legends, the Detroit Lions Cheerleaders, Theo Gridiron and team mascots. Each night will culminate in a concert beginning at 5 p.m., with Kevin Saunderson headlining on Nov. 13 and Big Sean performing on Nov. 14. A pop-up food truck from Eminem’s Mom’s Spaghetti will serve pasta, s’ghetti sandwiches and limited-edition Mom’s x Detroit Lions merchandise on both days.
The club will operate a Lions Fan Pub at the Hofbrauhaus from Nov. 12-15 daily from 11 a.m. to midnight, transforming the venue into a Detroit Lions-themed destination with a Lion’s Den atmosphere. Daily schedules will include live entertainment, exclusive giveaways and special appearances by Lions Legends, mascots and the Detroit Lions Cheerleaders. The Lions will also run Fan Shops at Marc O’Polo from Nov. 9-16 (closed on gameday) and at the Fan Fest, offering exclusive Lions x Munich merchandise and general team gear. The Marc O’Polo shop will be located at Theatinerstra
fe 11 in Munich, and on gameday the team will host a dedicated fan experience inside the NFL Fan Experience at Allianz Arena.
One Pride Worldwide, the Lions’ global fan membership hub, will serve as the primary information resource for fans in Munich and will offer free access beginning Wednesday, Oct. 21 at 10 a.m. ET; fans are directed to onepride.detroitlions.com to join. The organization said One Pride Worldwide will consolidate event information and access during Game Week. The Lions said the 2026 Munich Game builds on years of preparation in the DACH region that began in 2024, including the introduction of a mascot with a German flag-inspired mane named Leo Lf6we, Thanksgiving Day Classic watch parties, merchandise collaborations, fan events, youth football camps, German-language social channels and a strategic partnership with 1. FC Kf6ln.
“We are thrilled to bring the spirit of Detroit Lions fandom and the energy of Ford Field to Munich,” the team release quoted Emily Griffin as saying. “There is so much passion for our team around the world, particularly in Germany, and we are eager to deepen the connection we have with our fans there.” Emily Griffin is the Detroit Lions senior vice president of marketing and brand.
NFL Sports Blog Take
The Lions have assembled a broad slate of fan-facing events that mirror a typical home-game experience while incorporating local and international elements to engage existing and new supporters. The combination of a centralized Fan Fest, a themed Fan Pub in a landmark venue, pop-up retail at Marc O’Polo and gameday activations underscores a coordinated approach to expand the club’s presence in the DACH market after multiyear efforts beginning in 2024. Free access to the One Pride Worldwide hub ahead of the game should help consolidate event information and commercial opportunities, while concerts and unique food partnerships provide culturally resonant touchpoints that could deepen fan interest beyond the single game.