Houston Texans launch Hustle Town Studio to produce sports and culture content
The Houston Texans announced on Sept. 28, 2026, the launch of Hustle Town Studio, a Houston-based entertainment operation charged with developing and producing original content across sports, culture and entertainment. The organization said the studio will pursue projects for film, television, music, streaming and emerging platforms. The initiative is intended to create new storytelling opportunities for audiences locally, regionally and nationally.
Hustle Town Studio will seek both sports-related and non-sports projects, with an emphasis on character-driven storytelling, unique access and culturally relevant subject matter. The studio will explore documentaries, scripted series, feature films and unscripted programming that highlight business, culture and community impact. The Texans said the venture aims to build original intellectual property and expand the club’s storytelling reach across multiple formats.
The studio’s first project is Forever H-Town, presented by Reliant, described as an original four-part series that will examine the people, moments and milestones that shaped the Texans during the franchise’s first 25 seasons. The project will focus on the franchise’s evolution and its connection to the city of Houston. Team officials framed the series as a celebration of the Texans’ quarter-century history.
Cal McNair, chair and CEO of the Houston Texans, said Hustle Town Studio reflects the club’s willingness to evolve and create new opportunities to tell meaningful stories. Mike Tomon, president of the Houston Texans, said the studio is a platform to strengthen ties with fans, partners and the community while introducing the Texans brand to new audiences. Team leaders tied the launch to a broader strategy of evolving fan engagement through original content.
Doug Vosik was named head of the new studio and will oversee strategic direction, business operations, content development and production initiatives. Jay McDevitt will serve as head of development and Carl Mandell will lead production, according to the Texans. The club said Hustle Town Studio will operate through a subsidiary of Lone Star Sports & Entertainment, an affiliate of the Texans. The Texans also listed Texans vs. Cowboys on Oct. 4 at 12:00 p.m. CT as on sale now.
NFL Sports Blog Take
Launching Hustle Town Studio gives the Texans a dedicated vehicle to create original content tied to the franchise and to broader themes in Houston culture and business. By announcing a multi-episode project tied to the team’s 25-season milestone and naming studio leadership, the organization signaled a deliberate push to develop intellectual property and deepen fan engagement beyond the playing field. Operating the studio through a Lone Star Sports & Entertainment subsidiary provides a clear business structure for partnerships and distribution as the club pursues projects across film, television, music and streaming platforms. This story does not reference the Indianapolis professional football team, so the house naming rule does not apply.