Bills unveil broad slate of founding partners, stadium features and community initiatives for new Highmark Stadium
The Buffalo Bills announced a broad set of corporate partnerships, stadium amenities and community programs tied to the team’s move into the new Highmark Stadium, the team said. The slate names multiple founding partners for the facility, extends long-running corporate relationships and highlights new fan, health and community initiatives. The stadium is set to open in 2026.
The organization identified Toyota, Ticketmaster, Verizon, PepsiCo Beverages, Wegmans, Seneca Resorts & Casinos and Labatt USA among its Founding Partners for the new stadium, the team said. The announcements include extensions of existing partnerships, with PepsiCo continuing a 28-year relationship and Labatt noted as a partner since 2011. M&T Bank also extended its long-running relationship and will operate the M&T Bank Lounge, described as the largest of fifteen rentable event spaces inside the stadium.
The Bills unveiled a series of fan-focused amenities and game-day experiences, including an eight-minute drone show at halftime of the Bills vs. 49ers Sunday Night game produced in partnership with Highmark Blue Cross Blue Shield. Toyota will feature prominent branding, exclusive fan experiences and automotive displays throughout Highmark Stadium to enhance the game-day experience for Bills fans. Bud Light introduced a limited-edition “Blizzard Brew” that uses snow from the stadium as part of a promotion tied to the venue’s final season.
Several community and health initiatives were announced alongside corporate deals. The Bills and Kaleida Health announced the Kaleida Health Performance Center and extended Kaleida’s role as the club’s Official Healthcare Provider. The team also will operate seven sensory rooms in Highmark Stadium in recognition of Autism Acceptance Month and extended its training-camp agreement at St. John Fisher University for three years with Wegmans as presenting partner.
Technology and workforce investments featured in the releases. Cisco will provide critical stadium infrastructure and deploy networking, wireless and IPTV solutions beginning at the start of the 2025-2026 season, and Verizon will serve as the stadium’s official 5G network while the Bills integrate Verizon Business Solutions to drive sustainability and power operations. Carhartt pledged a $300,000 donation to support the next generation of skilled trades workers in the Buffalo community, and Fisher-Price’s collector figure set has helped generate nearly $3 million for the Children’s Hospital Buffalo Foundation.
NFL Sports Blog Take
The Bills are leveraging long-term partners while adding technology, fan amenities and community investments ahead of the stadium opening in 2026. Naming multiple founding partners spreads commercial risk and secures revenue as operations scale in a new venue. The emphasis on health partnerships, inclusive amenities such as sensory rooms, and upgraded tech infrastructure signals a focus on fan experience and operational resilience.