Los Angeles Rams post roundup of recent press releases highlighting community work, partnerships, uniforms and international game
The Los Angeles Rams in October published a consolidated press releases page that chronicles recent community initiatives, corporate partnerships, uniform and brand updates, broadcast arrangements and the club’s role in the NFL’s international schedule. The archive compiles individual releases from April through October 2026 and earlier. The collection underscores the organization’s priorities on and off the field as it prepares for the 2026 season.
The press page highlights multiple community-focused efforts. A release dated Oct. 9 notes the Rams and the Center for Healing and Justice through Sport trained 30 local boys’ and girls’ flag and tackle football coaches to provide tools to support athletes’ mental health. Other items include WalkUnitedLA 2026, which drew more than 7,500 participants at SoFi Stadium on May 9, and the Rams Readers program, which the team reported has reached seven million minutes of reading since its 2022 launch.
Corporate partnerships and public-awareness campaigns also feature prominently. The Rams extended a partnership with Edwards Lifesciences to expand heart valve disease awareness and released a PSA featuring Rams legends Eric Dickerson and Torry Holt. The club named East West Bank an official community banking partner and announced CBS LA as its official hometown television partner while unveiling 2026 TV and broadcast teams.
The releases detail branding and on-field presentation changes. The team unveiled two new alternate uniforms it said celebrate the franchise’s championship legacy and introduced a uniform and brand refresh updating the Royal and White looks. The archive also reiterates the Rams’ designation as the club selected for the NFL’s first regular-season game in Australia, with the San Francisco 49ers confirmed as the opponent in Melbourne.
The press archive contains additional items ranging from mascot recognition and charity fundraisers to youth programming and stadium initiatives. Highlights include Rampage earning the NFL Mascot Anchor in the Community honor for a second consecutive year and the Taste of the Rams event raising nearly $220,000 for the Los Angeles Regional Food Bank. Collectively, the entries portray an organization balancing competitive, commercial and civic priorities.
NFL Sports Blog Take
The Rams’ press releases over the past year reflect a broad strategic mix: community outreach and mental-health programming, expansion of commercial partnerships, visible uniform and brand work, and participation in the NFL’s global growth. Concrete items such as training 30 local coaches, hosting WalkUnitedLA with more than 7,500 attendees and launching a heart-valve awareness PSA with team legends demonstrate the club’s dual focus on local impact and regional brand-building. On-field and business initiatives – from alternate uniform rollouts to new broadcast partnerships and the Melbourne regular-season assignment – suggest the organization is aligning public-facing activities to support both fan engagement and broader commercial objectives heading into the 2026 season.